If you’re fixing symptoms instead of the cause, you’re wasting time, money, and effort.

This course gives you a step-by-step system to diagnose the real behavioural issue, frame it in a way that gets buy-in, and make sure you're solving the right thing.

🔍 Why Every Problem is a Behaviour Problem

Most business challenges come down to what people do (or don’t do).

But most teams frame their problems like this:
🚫 “We need more engagement.”
🚫 “Users aren’t converting.”
🚫 “Employees won’t adopt the new system.”

These aren’t problems, they’re outcomes.


If you don’t dig deeper to find the behaviour driving them, you’re just guessing.

This course fixes that.


You’ll learn how to:

  • Pinpoint the exact behaviour causing your problem (so you stop guessing)
  • Turn vague problems into clear, actionable behaviour statements
  • Find the real barriers behind behaviour (instead of assuming it’s about motivation)
  • Filter out weak problems so you only focus on high-impact behaviour shifts
  • Sell behaviour insights to decision-makers so your work actually gets buy-in

No fluff. No theory overload.

Just a proven, repeatable system for framing behaviour problems the right way.


Who this course is for

  • UX & Product Designers → Design based on real behaviour, not assumptions.
  • Behavioural Researchers & Change Consultants → Turn insights into action and get clients to listen.
  • Strategists & Leaders → Make smarter decisions by tackling the root issue, not just symptoms.


How it works

You’ll go through 4 key modules, each packed with clear, actionable steps you can apply instantly.

  Why Every Problem is a Behaviour Problem
Available in days
days after you enroll
  Find the Real Target
Available in days
days after you enroll
  Choose the Best Behaviour to Focus On
Available in days
days after you enroll
  Translating Behaviour into a Business Case
Available in days
days after you enroll
  From Learning to Action
Available in days
days after you enroll

One time fee

No Guesswork. Just Results.

This isn’t a lecture series.
It’s a fast, practical system that helps you spot the real problem fast and frame it in a way that actually gets buy-in.

Because if you’re solving the wrong problem, nothing else matters.

💡 Work on a real challenge you're tackling right now.
Follow along with each step and apply the lessons directly to your work, so by the end of the course, you’ll have a fully defined behaviour problem, a clear business case, and a next step ready to go.

Because if you’re solving the wrong problem, nothing else matters.