Mindset cards
FRAME
Common questions:
“Why do we need mindset cards? Isn’t this just common sense?”
→ Nope. In pressure, common sense disappears. Mindsets make invisible assumptions visible.“Is this just a ‘ways of working’ exercise?”
→ Wrong lens. This isn’t about how you work, it’s about how you think about behaviour. Subtle but critical.“Shouldn’t we jump straight to mapping behaviours?”
→ You could. But if your team’s mindset is misaligned, your behaviour efforts will be too. You’ll be solving the wrong problem beautifully.
1. Curious Sceptic
Ask “Why?” one more time
Why it matters
Assumptions hide the real blockers.
Curiosity digs them out.
Live it today
List every belief about behaviour.
Circle the ones without data.
Plan a quick check for each.
2. Bias for Momentum
Small test, fast feedback
Why it matters
Behaviour lives in the wild.
Tiny experiments reveal the reality sooner.
Live it today
Break the idea into a one‑day test.
Set a clear pass or fail signal.
Run it before lunch.
3. System Shaper
Behaviour is a living system
Why it matters
Features, incentives, and culture work together. Change one part and the rest move.
Live it today
Map where the behaviour starts and ends.
Note the rules, rewards, and tools in play.
Look for the hidden lever, not the obvious one.
4. Evidence Beats Ego
Data wins every time
Why it matters
Behaviour is unreliable when people talk about it. Watching actual actions is the only solid signal.
Live it today
Write the metric that matters on the wall.
Share test results with the whole team.
Celebrate kills as much as wins.
5. Influence with care
Do good... or else
Why it matters
Trust takes time to build and seconds to lose. Tricks and shortcuts might work once, but they hurt in the long run.
Live it today
Let people opt in and opt out easily.
Be clear about what they gain and what it costs.
Check for unintended harm before you launch.
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Behaviour Thinking was created by Lauren Kelly.

